Search ads could arrive in Apple Maps as early as next year
. Writing in his latest Power On newsletter, Gurman says the company’s engineering team has already begun preparing the software to support search ads. Consumers will reportedly see Apple begin integrating that work starting sometime in 2023.that the company had recently tested an internal version of Maps that included search ads. Apple already serves such advertisements through the App Store.
At the time, Gurman suggested the test was part of a plan by Apple to significantly expand its advertising revenue. He attributed the push to Todd Teresi, the vice president in charge of the company’s ads business. The division generates about $4 billion in annual revenue, a number Teresi hopes to increase to at least $10 billion per year over time.
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