.echosmith takes on social media, “pixelated versions of ourselves,” and loneliness with their new single and album LonelyGeneration
." But when you look closer at their latest release, it's impossible to miss the moment in each adventure when the action stops and everyone starts mindlessly scrolling through their phones. It's anticlimactic but perhaps the most realistic part of the video.
Director Danny Drysdale depicted that emotion in the music video by stitching together visuals from futureclips Echosmith haven't released yet. In one whirlwind week, they shot videos for each of the LP's songs, filming across Utah, Los Angeles, and an"insanely beautiful" Malibu beach. As each shoot wrapped, the cast whipped out their phones to get a few texting takes for"Lonely Generation," which is why the end result appears so random.
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