Like many other brands unable to photograph new product amid worldwide lockdowns, SavageXFenty turned to its crew of brand ambassadors to collaborate from a distance:
Author:Ana ColónPublish date:May 11, 2020Like many other brands unable to photograph new product amid worldwide coronavirus-related lockdowns, Rihanna's Savage x Fenty turned to its crew of brand ambassadors, friends and even customers to create and collaborate on its summer campaign from self-isolation.
Every month, Savage x Fenty will reveal new visuals. The first drop, for May, features Ayesha Perry-Iqbal, Anna Cruz, Corie Rayvon, Denise Bidot, Jordan Emanuel and Jazzmyne Jay. Of course, Rihanna had to participate as well .
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