‘Any publicity is good publicity’: Pumpkin paddler Brent Rouble chuckled when last week’s edition of ‘This Hour Has 22 Minutes’ poked fun at the efforts people make to leave Sault Ste. Marie
SAULT STE. MARIE — Being referenced on an iconic Canadian satirical show wasn’t exactly on Brent Rouble’s 2023 bingo card when he was aiming to break the Guinness World Record for longest distance travelled in a pumpkin boat.
The clip made a significant impression on social media, particularly through TikTok where the joke has garnered more than 360,000 views.“It was awesome,” he said. “I grew up watching ‘This Hour Has 22 Minutes’ with Rick Mercer. I remember sitting with my parents watching it and it was hilarious, even as a kid. That’s how I would get my news.”
“It was a hilarious clip, but when I saw all the comments, it kind of got real,” he said. “Some of the comments got kind of dark and bad for the Sault. You can’t please everyone, but I want to give the haters a bit less ammunition.” “The Sault’s great, but there’s a lot of work we can do to make it better,” he said. “Those comments on that video were just another reason I’m glad I applied for the CAO job.”
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