Logo redesign contest comes after organization undergoes name change; going forward, it will be known as Indigenous Friendship Centre in Sault Ste. Marie (IFCSSM)
The Indigenous Friendship Centre in Sault Ste. Marie wants to rebrand itself with a new logo to go along with its new name, and it’s looking to Indigenous artists in the Algoma District and beyond for help.
“The visual focus of the new logo should reflect a more modern vibe yet capturing Indigenous culture,” said the post. “Not using too much colour, yet complementary colours should be used in the new version of the logo. Originally known as the Sault Ste. Marie Indian Friendship Centre, its membership voted in favour of dropping the word ‘Indian’ from its name in November of last year, opting to be known as the Sault Ste. Marie Indigenous Friendship Centre — marking the first time the local organization has changed its name since its incorporation in 1972.
“With the ever-growing population of East Indian people coming to our city and settling here, we had to make a distinction because we were getting calls,” said friendship centre executive director Cathie Syrette during an interview with SooToday earlier this year. “I just felt like it was time to push that envelope of a name change.”
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