Saudi Arabia’s football spending spree may have transformed it into one of the world’s biggest transfer markets, but relatively low attendance numbers and minuscule revenue from media rights illustrate the scale of the challenge facing the local league.
The Saudi Professional Football League has so far averaged 8,500 spectators per game this season. While that’s a 24% increase from last year, it’s lower than the average for Ryan Reynolds’ Wrexham AFC which until recently competed in the fifth tier of British soccer. Games in the English Premier League and Bundesliga average about 40,000 fans each.
Brazilian star Neymar and Ballon d’Or winner Karim Benzema made the move to Saudi Arabia this year for big money contracts, following Portuguese icon Cristiano Ronaldo who signed on in late 2022. “They are not massive revenues to finance all the activities that we’ve got, but it’s certainly significant movement,” the Saudi Pro League’s chief operating officer, Carlo Nohra, told Bloomberg News in an interview last month. The SPL’s growth is a long-term process and there’s no set timeline for when it wants to break-even, he’d said at the time.Games in the latest season involving the four major clubs backed by the Saudi sovereign wealth fund made up 90% of the total attendance.
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