Claudie Pierlot is the last of the four SMCP ready-to-wear brands to ban fur from its collections.
Claudie Pierlot, the ready-to-wear brand owned by SMCP, has decided to stop using fur in its collections starting with its spring 2020 offering.
Sandro had stopped using animal fur since its fall 2018 collection for both its men’s and women’s silhouettes, while Maje is fur-free since the fall 2019 collection. SMCP confirmed that De Fursac, the men’s ready-to-wear brand that the company acquired this year, has also banned fur from its collections. Following Claudie Pierlot’s announcement, SMCP is now effectively a fur-free fashion group.
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