The towering elote-shaped piñata, created by San Antonio's Masa Collective, was a full 40 feet taller than the previous record holder.
A team works together to assemble a 100-foot piñata in the shape of an elote at the San Antonio Charro Association’s charrería arena on Wednesday in the hopes of setting a new world record for the largest piñata.
The previous record set a daunting precedent: to mark the one-year anniversary of pretzel M&Ms in 2011, candy company Mars Incorporated created, a group of San Antonio artists and culture workers, to help design, engineer and create the massive, functional sculpture, which had to meet strict criteria set by Guinness World Records to achieve the new record.
“She’s very happy, very proud. She’s got such a big heart right now,” Salas said. Standing nearby, Vargas’ son Dezmas speculated that it might take a wrecking ball to bash the giant piñata open. Many spectators had left without knowing whether the record would be achieved, but the Guinness adjudicators waited patiently among dusty clouds from the sandy floor of the arena as work continued into the night.
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