Who needs a family photo album when you have a fridge?
Samsung is adding a new and extremely exploitable customization option to its line of Bespoke refrigerators. Sling the company $500 and you can have any photo or image you like printed on the unit’s double doors. You could choose a favorite piece of artwork, a child’s doodles, or just put your own face on your own fridge for no good reason at all.
The option is launching for buyers sometime later this year , and if you already own a Bespoke fridge, you can order the door panels separately and swap them in. The cost is $250 a panel, and Samsung says they’ll take about 8 weeks to print and ship.The Bespoke line of refrigerators is very much marketed by Samsung for its modularity and customization. Previously, though, you could only choose from a limited selection of colors and a few prints .
Giving customers the option to add any image they like will almost certainly lead to some very, very ugly fridges sitting in peoples’ kitchens, but I suspect that is part of the feature’s charm. Samsung tells us that it’ll also be moderating the images requested by customers with a combination of automated filters and human review. They’ll be looking for copyright violations and explicit imagery, but other than that: go wild.
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