The Galaxy S24 is winning MWC 2024 so far even though Samsung launched the phone a month ago - here's why.
Like every year for the better part of a decade, late February finds me in Barcelona, Spain, where the Mobile World Congress takes place. Until a few years ago, MWC was also the home of Samsung's latest Galaxy S flagship phone. Samsung would unveil the newest Galaxy S models while simultaneously mounting a massive marketing campaign. The entire town would be covered with Galaxy S posters teasing or showing off the new Galaxy S model in the days ahead of the Sunday event.
Here's the same photo in a different context that needs some explaining. In the lower right corner, right above the BGR logo, you will see Apple's flagship retail store in Barcelona. It's typically very crowded, as Apple retail stores often are. The placement of that massive Galaxy S24 poster isn't accidental. And it gets better.
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