Samsung, in a blog post, reveals that it shipped four times the number of foldable handsets this year compared to the number it delivered last year.
Samsung says that the"simple explanation for this massive increase is that both Galaxy Z series devices offer distinct features that appeal to specific customer groups in ways that no other smartphones have before." Samsung conducted a survey of buyers and discovered that consumers purchased the Galaxy Z Flip 3 for its"stylish design," the portability of the device, and the innovative folding clamshell form factor.
Flip 3 buyers were also drawn by the larger cover screen which allows users to handle more tasks without having to open the device. This was considered an important feature especially by those who get concerned about their privacy when they flip open the phone.
To be able to continue innovating in this space, Samsung says that it is heavily investing in Research and Development while working with app developers and companies in the industry such as Google. Speaking of Google, it continues to work with Samsung to optimize its popular apps such as such as Gmail, YouTube, Duo, and Maps for the foldable form factor.
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