Samsung managed to edge out Apple in Q4 2021 European smartphone sales, winning the full-year crown as well while reporting smaller overall growth than the competition.
While China, India, and the US tend to attract the highest amount of attention from both press and research firms as the world's largest smartphone markets, it doesn't take a seasoned industry pundit to tell that Europe is also a very important battleground for everyone from Samsung and Apple to Xiaomi, Oppo, and Huawei., with Samsung ultimately rising to the top of the ranks for both the entire year and Q4 .
What's perhaps more important to highlight is that the gold and silver medalists both boosted their numbers compared to the final three months of 2020, unlike bronze medalist Xiaomi, which slipped from 17 to 15 percent share. Xiaomi, mind you, was a constant thorn in Samsung and Apple's side in 2021, ending the year with a new regional sales record after jumping no less than 50 percent overall from 2020.
While that was still not enough to truly threaten the number one and two spots on the podium, Xiaomi is definitely getting close to its Western rivals in Europe, narrowing the gaps toand Apple from 18 and 8 percent to 12 and 6 percent respectively within the space of just 12 months. Perhaps more impressively, Xiaomi was at one point in 2021 the top smartphone vendor on the old continent... for about 15 minutes, with Samsung and Apple one-upping each other multiple times over the year's duration.
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