The newly launched website is targeted to the adventure seeker and active travel enthusiast.
In preparation for the launch, the duo hired a team of experts including longtime Ralph Lauren executive Brooke Gerschel as chief merchant and journalist Brooke Danielson as chief marketing officer, and lined up $1 million in financing through friends and family to get the business off the ground.
Although a few of the brands being offered are well-known names — Cynthia Rowley and Eugenia Kim, for example — the bulk of the assortment is under-the-radar labels including Left on Friday, Anemos, Alps & Meters, Seaesta Surf, Matuse, Kassia + Surf, Amundsen, Xcel, L’Etoile Sport and Dinoski. Nate Checketts, chief executive officer and cofounder of Rhone, said he was all-in after he heard their mission. “They reached out and told me about what they are building,” he said. “They shared the experience of taking great family vacations but having to jump around to different brands and stores to get everything the family needed to make these incredible trips happen.
After marrying, she had five children and lived in a variety of cities including San Francisco, London and New York. It was during her time in Manhattan that she met Thomas, who was volunteering at her childrens’ pre-school. Thomas said that when the pandemic hit, she found herself shopping for her and her children from a slew of different sites. “I had 20 tabs open trying to get ready for summer and I wanted a one-stop shop.”
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