Thousands of Salesforce workers have signed a petition asking the company to stop doing business with the gun rights group.
And at Netflix, in solidarity with the trans community, denouncing the company's decision to continue to work with comedian Dave Chappelle.
Even Salesforce CEO Marc Benioff has sounded off on tech activism, recently telling CNBC,"Do you want to have a great culture, do you want your company to be doing the right thing, or do you want to always be defending the next issue?" As the Salesforce protest gathers steam on social media, employees said they feel optimistic changes will be made.
Among the things those employees said, they feel Salesforce has always been a progressive company, that their values do not line up with those of the NRA, and that they have faith their leaders will make the changes they want to see.