.SaksOFF5TH has remade its loyalty program in a bid to capture a wider audience.
Griffin said shoppers spend three times as much when they are part of a loyalty program.
Off 5th’s research also reaffirmed what retailers already know, that shoppers want free shipping, free returns and early access to sales. “We sell such brands as Off White, Missoni and Golden Goose, where the inventory is limited so getting early access to those sales is really valuable,” Griffin said. Generally, merchandise at Off 5th is sold at 40 to 60 percent off regular prices, every day, though it depends on the brand.
Many consumers choose to ignore participating in loyalty programs because they find them confusing or tedious. Through the tender-neutral Off 5th Rewards program, customers earn points for every dollar spent at saksoff5th.com, on the Saks Off 5th mobile app or at 100 Saks Off 5th stores, with points earned per dollar increasing with tier status. Once a customer accrues 500 points, they receive a $5 reward, redeemable in-store or online. They also get free shipping and access to member-only sales and events.
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