Can you feel the Kenergy.
Ryan Gosling performs the song"I'm Just Ken" from the movie"Barbie" during the Oscars on Sunday, March 10, 2024, at the Dolby Theatre in Los Angeles. Luminate, the industry data and analytics company, found that on-demand U.S. audio and video streams for “I'm Just Ken” topped three million streams in the week after the Academy Awards. That's a 422% increase from the prior week, when it had 600,000 streams.
Video made up a large portion of that jump: moving from 70,000 streams the week prior to 1.8 million.saw a jump of 23%, from 19 million to 23 million, and the Oscar-winning song, Billie Eilish and Finneas' “What Was I Made For?” saw an increase of 19% across U.S. audio and video streams, from 6.7 million to eight million.
The Oscars' “I'm Just Ken” performance — which featured a stage full of “Kens” and Gosling serenading “Barbie” director Greta Gerwig and others — also saw big numbers on YouTube:, also due to the popularity of “Barbie” and “Oppenheimer.” An estimated 19.5 million people watched the 96th Academy Awards ceremony on ABC, up 4% from last year — and the biggest number drawn by the telecast in four years.
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