Lakers point guard russwest44 opened Honor the Gift’s first store in Los Angeles in the heart of West Hollywood; as Westbrook explains to Vogue, it’s a location with significance.
, it’s a location with significance.
“I'm big on finding ways to impact communities globally, especially in my hometown Los Angeles,” says Westbrook, “and finding ways to impact the underserved and underprivileged.” When it comes to fashion, Westbrook has never been afraid to step outside of the box. He’s got a penchant for Thom Browne skirts and who could forget his internet-famous poncho? But as it relates to Honor the Gift and its new outpost, inclusivity was key. “It’s not just for shopping, but [for hosting] community events, fundraisers, whatever it is, I'll be able to use the space for work and be able to connect with the community faster,” he continues.
Since the brand's inception, Honor the Gift has continued to exceed Westbrook’s humble expectations; the label retails in over 300 stores internationally and so a flagship location was the natural next step. Though he has toyed with the idea of an elaborate ready-to-wear future for his designs, at its core, Honor the Gift is a brand that intends to embody accessibility. “I'll make sure that it stays affordable,” says Westbrook, “because that is my ultimate goal.
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