“Now that Gen Z is coming of age and millennials are aging, participating in running is threatening to trend downward,” the report states. (via thknwco)
America’s running event industry faces a “watershed moment” that threatens its future because of the habits and attitudes held by Gen Z and young millennials, according to conclusions drawn from a survey commissioned by Running USA, an industry trade association.
“Now that Gen Z is coming of age and millennials are aging, participating in running is threatening to trend downward,” the report states. “The desire for exercise and motivations for being physically and mentally fit are changing drastically.” “The primary fitness goal of the generation is not around health but friends, fun and purpose,” the report says. “They are not as competitive as those preceding them.”
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