RSCharts: taylorswift13's ‘Lover’ takes Number One by a landslide on our Top 200 Albums Chart
Swift’s colossal sales week was pretty much guaranteed in advance.
She unveiled a formidable series of ad campaigns leading up to ‘s release: a Capital One partnership featuring a commercial and a t-shirt-album-bundle for those who have Capital One cards; a deal with Spotify, in which Swift shared audio messages and stories behind her songs on the platform; a deal with YouTube Music that involved a livestream event and a video premiere; a deal with iHeartMedia in which the radio conglomerate’s Top 40, Adult Contemporary, and “Hot AC” stations, 135 in total,...
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