“Let’s step it up. Let’s give $100,000!” Romeo Santos announced
Billboard VP/Latin Industry Lead Leila Cobo initially asked Santos if it was true that he had pledged to donate $20,000.“Puerto Rico has given a lot more than $20,000,” said Santos. “Let’s step it up. Let’s give $100,000!” he said, to loud applause. The amount will include $30,000 pledged by his business partner, Artie Pabon.
Brand partners, artists and executives were invited to donate, with Billboard’s parent company, Penske Media Corporation, matching donations up to $50,000.
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