Rolls-Royce, the centenarian ultra-luxury British automaker, just got a lot more hip. The company, with its headquarters in bucolic Goodwood, England, opened a new chapter in its storied history last year when it launched its Cullinan SUV. The $330,000 vehicle was so successful that the company was
Rolls-Royce, the centenarian ultra-luxury British automaker, just got a lot more hip.
"The Cullinan is taking volume away from traditional models like the Phantom and Ghost," Philippe Houchois, an automotive analyst at Jefferies, told ABC News. Houchois is forecasting 2019 sales of 4,600 units, with the Cullinan accounting for more than half of production. One in 5 Rolls-Royces sold in the U.S. are Black Badge. But that number could increase to 1 in 4 with the Black Badge Cullinan, according to a Rolls-Royce spokesman.
Story continues"Rolls was limited in its number of models for a long time," he said."The Wraith definitely pushed down the age of the customer." Torsten Muller-Otvos, CEO of Rolls-Royce, said affluent younger Americans, not just Chinese, are placing orders for the company's vehicles. Muller-Otvos said Rolls was already committed to electrification, with an EV coming in the next decade.
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