Long before the creation of Yelp and Angie’s List, he founded a Washington organization to offer guidance on local businesses and service providers.
“There ought to be a way to find who does good service work, not just what the good products are,” he later recalled thinking.
Long before the creation of websites like Yelp and Angie’s List, the publication served as an indispensable resource for readers looking for recommendations on service providers ranging from plumbers to funeral homes to dentists. . The organization is still trying to keep customers from getting ripped off, an issue that Mr. Krughoff believed was “every bit as big a problem as it was” when he got started., a few months after retiring as president of Checkbook’s parent organization, the Center for the Study of Services.
Checkbook’s work was frequently cited by mainstream news outlets, and Mr. Krughoff was quoted by publications including The Post and New York Times, offering guidance intended to help readers choose a retirement account, health plan or long-distance phone line. Eager to share his findings, he was even willing to speak with people on the phone — about auto shops, perhaps, or exterminators or tailors — regardless of whether they subscribed to Checkbook., “than have them not use this resource.
Five years later, he formed the Center for the Study of Services, launching the organization with help from about $50,000 in grant money from the Cafritz Foundation, the U.S. Office of Consumer Affairs and the Consumers Union, which allowed him to survey its Washington-area subscribers through an ad in Consumer Reports magazine.“That was a tremendous boost,” Mr. Krughoff said. “All we had to do was pay for the printing of the questionnaire itself, but the whole ride, in and out, was free.
A lengthy legal tussle ensued. A federal judge in Washington sided with Checkbook, but his ruling was reversed by an appeals court in 2009. Five years later, Medicare officials announced that they were, and began releasing statistics that offered insight into physician billing practices.
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