Rivian’s new R2 vehicle is coming, but the company will need to overcome numerous hurdles if it hopes to survive long enough to put it into production.
Rivian likes to think of itself as a trailblazer. It was first to market with an all-electric truck and is still one of the few companies today selling an electric three-row SUV. And its EVs are marketed for off-road adventures — the literal blazing of trails. But on March 7th, Rivian will release its next vehicle, and arguably, it won’t be breaking a lot of new ground. The Rivian R2 is a two-row compact SUV with around 300 miles of range and a starting price somewhere around $45,000.
As noted by Heatmap’s Robinson Meyer, the company is currently in what’s known as “the EV valley of death,” in which it has scaled up production but isn’t bringing in enough revenue to cover its operational costs. 'Welcome to the “EV valley of death”' It’s an especially vulnerable period for a young company to be in. And Rivian lacks a financial benefactor with bottomless pockets like Lucid Motors has with Saudi Arabia’s Public Investment Fund.
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