Former chief Barry Diller, series creator James L. Brooks and more take The Times inside the launch of America's fourth broadcaster, 35 years old this week.
— a fourth television network premiered in the United States.
Producer and media executive Garth Ancier, who was Fox’s first entertainment president, says that “Barry’s thought process, which I think is correct, is that if you put on the same kind of fare that the big guys put on, you wouldn’t make any progress, because why wouldn’t they just [go] to CBS?” “We very quickly realized we should change the name to Fox because it’s a familiar brand from a studio that’s 100 years old, and that is going to trump a made-up name.”
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