Daily News | Rita’s water ice debuts a new flavor, plans expansion as its 39th season approaches
, opening in Missouri and further growing its footprint in Illinois, Texas, and Oklahoma. CEO Linda Chadwick told the“Franchisees that are from this area ... have moved down to South Carolina, North Carolina and Florida [and] are really building strong,” Chadwick told the PBJ. “And they’re like, ‘Hey we need a Rita’s down here.’”
Rita’s was founded in 1984 by former Philadelphia firefighter Bob Tumolo, who named the venture after his wife. The first shop was located at 1227 Bristol Pike in Bensalem, where there’s still a Rita’s today. The company, which has stores in 31 states, has been since its founding. Though originally called Rita’s Water Ice, at some point along the way, the company’s official name became Rita’s Italian Ice & Frozen Custard.
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