With the share of U.S. single women population expected to hit a record high, their spending power will benefit retailers
Share to twitter like Sephora, according to a Morgan Stanley study. With the U.S. population of prime-working-age single women growing, a study finds retailers from Nike and Lululemon to TJX and Sephora are poised to be among the biggest beneficiaries of this group’s appetite for spending.
Among the total female population over the age of 15, the percentage of single women by 2030 will outpace that of married women and rise to 52%, from 49% last year, according to the study, which was based on Census Bureau data and was released Thursday.
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