Artificial intelligence tools are being deployed more widely in a variety of contexts, bringing both benefits and potential public relations risks at times when AI goes awry.
artificial intelligence
There have been a number of controversies in recent months stemming from AI tools and the content they produce. From generative"hallucinating" and spitting out inaccurate information to models being trained on biased or otherwise flawed data and companies facing lawsuits for training AI models on copyrighted materials – AI’s rise is creating new headaches even as it makes certain tasks easier and shows the potential for revolutionizing work in the years ahead.
AI is a helpful tool in many contexts, but its flaws remain a"ticking time bomb" for businesses according to a crisis communications expert. Artificial intelligence tools can be useful research aids but often get things wrong, making it essential to double-check its outputs before using them in any sort of formal setting.
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