Good news for your face.
, which fans have been eagerly anticipating for years. “I refuse to release anything that is not up to par with my quality level,” she says about her endeavors with Fenty. “The angle of a hem, the size of a sleeve, the stitch… If it’s not the right stitch that I want.”all about quality—and diversity. She says she's still surprised when people come up to her and suggest that making products for a range of skin tones was a novel, revolutionary idea.
“I’m shocked by people saying, ‘Oh my God, what made you think of making makeup for black girls?’” she tells British“I’m like, ‘What? You thought this was, like, a marketing strategy? Like I’m a genius?’ It’s shocking most of the time, then it turns into disappointment that this is groundbreaking right now. In my mind, this was just normal.”
Also normal for Rihanna: having a heavy, active hand in Fenty—down to the words on bottles and product names. That's one of many reasons the brand is successful: It's authentic. “I write all of the copy for the websites, the product descriptions, and product names," she says. "I do have a huge team, but I just don’t necessarily think their tone is mine. I’d feel like a fraud selling something that I can’t stand by.
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