The Hercules Mulligan should really need no introduction...
The back story If you’re looking to toast the Fourth of July in truly patriotic fashion, have I got a sip for you.
Instead, I’m talking Hercules Mulligan, as in a fairly new bottled cocktail named after the Revolutionary War figure. The story of how Mulligan became the name behind a boozy beverage all has to do with spirits industry veteran Steve Luttmann and his love of history. Luttmann is best known for launching another brand, Leblon, a cachaça that has helped to popularize the Brazilian spirit. But for his next act, Luttmann was inspired to think American, particularly after he read Ron Chernow’s biography of Alexander Hamilton. That’s how he learned about Mulligan and got the idea to create a sip in his honor.
Luttmann is clearly hoping to cash in on the fervor for ready-to-drink cocktails, a global market that is expected to grow steadily to $2.43 billion by 2030. But he also makes the point that he is trying to distinguish his bottled product from some of the artificially flavored canned ones. “I call it a craft bottled cocktail,” he says.
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