At the Shoptalk Europe conference, developers said the technology has the power to take the tedium out of searching for products.
“Online retail is facing a seismic shift over the coming two years,” said Heikki Haldre, cofounder of AI deep tech company Miros.
“Retailers at the moment are facing tough decisions. A normal procurement process is long — nine to 12 months for larger decision-makers — and now I don’t think they can afford to wait. Those who will wait, they will be left exponentially behind competitively,” he said., predicted that online shopping will change dramatically in the next 15 years.
“For example, 3D images help us to generate more engagement with consumers. We’re very convinced that a major way of how consumers will interact with us in the future is through short videos, so on the content side there’s a lot of things happening that actually will help to drive engagement and will make it much more fun,” Gentz said.
“Using data, tackling a really important customer problem, it’s not just about transaction conversion. It’s also about keeping customers engaged, building that relationship, helping them really get a feeling for what they might purchase,” Carr added.said its new generative AI shopping experience is built on its Shopping Graph, which has more than 35 billion product listings. “In fact, every hour, more than 1.
Others fear the risk of reputational harm if ChatGPT and its emerging contemporaries present harmful misinformation, or automated systems run amok. “Not only do you respond to customers much more, but you also empower your teams massively and they enjoy the work they’re doing so much more,” Williams argued.Yet others have questioned the impact of AI on jobs.
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