Retail sales rise faster than expected in October, despite painfully high inflation

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Retail sales rise faster than expected in October, despite painfully high inflation
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The Commerce Department released new retail data on Wednesday, revealing how consumers have responded to rapid and stubbornly high inflation in October.

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Spending at retail stores rose faster than expected in October as consumers continue to open their wallets despite scorching-hot inflation , a measure of how much consumers spent on a number of everyday goods, including cars, food and gasoline, rose 1.3% in October, the Commerce Department said Wednesday. Economists surveyed by Refinitiv expected sales to increase 1%.The October advance is not adjusted for inflation – which rose 0.4% last month – meaning that consumers may be spending the same but getting less bang for their buck.

"Although Target reported disappointing third quarter results, the October retail sales report underscores that a more discerning U.S. consumer continues to spend," said Quincy Krosby, chief global strategist for LPL Financial. "While credit cards are being used more frequently, consumers are taking advantage of earlier-than-usual holiday sales."

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