Retail Sales Jump as Digital Rush Shows Signs of Easing

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Retail Sales Jump as Digital Rush Shows Signs of Easing
France Dernières Nouvelles,France Actualités
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January sales and Shopify’s fourth-quarter results offered a brick and click take on retail headed into 2022.

Department stores logged 9.2 percent growth from December and were up 11.5 percent from a year earlier. Apparel and accessories specialty stores inched up just 0.7 percent from December, but were ahead 21.9 percent from a year earlier.

“The digital commerce revolution, which accelerated as a result of the pandemic in 2020, continued in full force in 2021,” said Harley Finkelstein, Shopify’s president, on a conference call with analysts. “The direct-to-consumer and omnichannel commerce trends that got supercharged with COVID-19 were reinforced as more consumers bought directly from their favorite brands, engaging in unforgettable shopping moments that are possible when commerce is everywhere.

Still, the company also sent a kind of warning flare to the market with an outlook suggesting that rush was tapering off. That said, Shopify is still looking for e-commerce to continue to gain ground this year, but said the top line for the full year would be “lower than the 57 percent revenue growth achieved in 2021, but still rapid and outpacing the growth of e-commerce.”

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