4 restaurant-tech, delivery, and M&A trends that restaurant analysts are watching for 2022
in the country, acquired Wisely for $187 million to help restaurants build better guest relationships and personalize the ordering experience.
"Right now I think people are looking for opportunities where they can round out their portfolio to protect them from any future pandemic, and for them to spread out to their customer base," said Jean Chick, a principal at Deloitte Consulting. It's also opportunistic."There are certain brands that might be struggling coming out of the pandemic, so it's an opportunity for them to get a brand and help that brand survive and make it more profitable," she said.Big restaurant brands could be sitting on the tech-acquisition sidelines
"Restaurant companies have to decide what business they're in," Sandland said. Unless they redefine their business based on the technology they acquire, large corporate chains aren't likely to be big acquirers of technology in 2022. The only exception is where a tech acquisition would give the brands they own a big advantageMcDonald's famously spent $300 million in 2019 on a startup called Dynamic Yield that promised to help personalize the ordering experience for guests.
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