Vince Zampella, the co-founder and CEO of video game developer Respawn Entertainment, will now head up the newly-formed Los Angeles outpost of DICE, a game studio best known for the 'Battlefield' and 'Star Wars: Battlefront' series
published Thursday morning, in which Zampella discussed the new venture. The studio, which operates independently from Respawn and DICE Stockholm, will work on a new game that has yet to be revealed. All the studios are under the umbrella of publisher EA, which fully acquired DICE in 2006 and Respawn in 2017.that the new studio will "probably rebrand" and drop the DICE name. "We want to give it a new image.
Zampella's move is being overseen by Laura Miele, a long-time exec at EA who has served as the company's chief studios officer since April 2018. "I think under Vince’s leadership the expectation is to have them work on and create a game on their own," Miele said of the new studio.that Zampella will remain as head of the studio and that heading the new DICE studio is an expansion of his roles at EA.Apex Legendsin November. Both games are among the year's top earners.
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