If you haven’t seen the newest sight on the water, the front of the Washington State Ferries (WSF) vessel Tacoma has a large Coca-Cola advertisement wrapped around the boat promoting recycling.
“It’s part of our advertising vendors sales,” Washington State Ferry Spokesperson Ian Sterling told KIRO Newsradio. “A lot of times you’ll see those ads on the inside of ferries for different products and that type of thing. In this case, it just happens to be on the outside, and it’s definitely getting noticed, maybe because of the color red.”“My PNW eyes feel violated and a red ad on that color pallet is especially f*****,” another Redditor responded.
“It’s pretty rare for advertisers to advertise on the outside of the boats just because it’s a little more cost-prohibitive,” Sterling added. But this was part of Coca-Cola. It was a bigger advertising campaign in my understanding at Colman Dock and Bainbridge and, of course, the Tacoma ferry now.” Seattle’s fleet includes 21 ferries in service across Puget Sound and the greater Salish Sea. The state of Washington has the largest ferry system with 21 vessels calling on 20 different ports of call, according to “The money generated by advertising dollars goes into the Puget Sound ferry operating fund, essentially,” Sterling added.
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