Grailed will close its women's offshoot, Heroine, in early December — making it one of the first casualties of the online resale boom.
Since its founding in 2013, Grailed has become a trusted destination for preowned men’s wear and rare streetwear editions — a site where one can track down a rare jodhpur-style pant from a niche Japanese label or a Supreme T-shirt from the brand’s earlier era.
It seems like Grailed’s founders are hoping to change that. In September, Grailed took a $60 million series B investment led by the sneaker resale platform Goat Group, as well as the Kering-backed investment fund Groupe Artémis and a personal investment from Gucci CEO Marco Bizzarri.
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