Hollywood's theater owners, film distribution executives, analysts and writers who pore over the numbers each week had to reckon with a full stop this weekend
My alarm clock has awoken me between 5:45 a.m. and 6 a.m. on nearly every Saturday and Sunday for the past decade in order to cover box office for. My go-to coping mechanism — believe me, I am not a morning person — is to hit the snooze button two or three times, providing the illusion that I get to sleep in. By 7 a.m. latest, after coffee or tea, I’ve started writing and am prepared for the onslaught of grosses flooding my inbox.
I can't possibly count the number of times those of us on perpetual box office duty have commiserated about how nice it would be to have a break. We celebrated when we gained an hour in the fall and griped when the clocks turned forward in the spring. Even during vacations, post-9/11 and personal crises — in my case, major cervical spine surgery last year which wiped me out for five weeks — all of us still peeked at the numbers flowing in sooner or later, even when “off” duty.
Or this from Walt Disney Pictures on March 18: “Given the current large number of theater shutdowns around the globe, Disney will suspend global weekend reporting for the time being. Wishing you and your families the best during these testing times and please be safe.” For those of us those covering box office, this separation between domestic and international means constantly updating the main story until 11 a.m. or later. In between, there are the calls to studio distribution executives in the hopes of gleaning a good quote and catching up on the most gossip. This past Sunday, calls went mostly unanswered.
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