When reports surfaced that USC and UCLA had been in negotiations to join the Big Ten on Thursday, Apple was reportedly reinvigorated to engage in media rights involving the Big Ten
CBS, on the other hand, was in a prime position to carry some of the Big Ten’s Saturday football games. With that, Sports Business Journal, Amazon, ESPN and NBC were all bidding for a third package to secure games with the league. Even more, Apple and Warner Brothers Discovery were not viewed as tenable bidders, per Sports Business Journal.
Thursday’s landmark move of the two Los Angeles-based programs to the Big Ten started in conversations a few months ago. Both schools have been a part of the Pac-12 for quite some time. The move furthers speculation that college sports is headed towards a “Power 2” system in which the Big Ten and SEC continue to poach big-name programs from other leagues. The sentiment throughout the college football world is that the two leagues could grow to 30–35 teams each, operating as a “semi-professional model” of the sport,
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