The new AmazonFashion storefront features styles from Kate Spade, Jason Wu, and more!
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to coveted designer styles — hence why we love it so much . But the online retailer's most recent launch might just prove to be its most strategic to date. Amazon teamed up with TikTok's favorite secondhand fashion brand, Rent the Runway, to launch a brand new storefront comprised of hundreds of styles that range from never-before-worn collective pieces to pre-loved designer finds and so much more.
While Rent the Runway has long rooted its business in a more circular model — designed to allow users to rent and return high-end fashion styles via feasible price points and subscription services — the brand's Amazon collaboration marks the online apparel service's first attempt at selling clothing that has yet to be worn, with no renting required! Now, shoppers can browse brand-new styles from Rent the Runway's designer exclusive collections directly through Amazon.
While each product's availability, size range, and even condition varies by piece, the storefront provides shoppers with the unique opportunity to give some of today's most coveted designer styles a new life — and permanent space in their wardrobe too, of course! From
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