.pyermoss, Rosetta Getty and Rosie Assoulin are a few new designers added to RenttheRunway this year!👏
It also helps that Rent the Runway works hard to stockpile information about its customer needs to help shift sales for their benefit. “It’s really allowed us to understand what our customer is looking for, and once we know that, we can go to market and find the most relevant and exciting designers [to meet that demand],” Tam said to. “For instance, last fall we saw blazers had a huge uptick, so we added brands with great tailoring, like Khaite and Veronica Beard.
Last year, affordable, mass-market brands joined the high-end labels typically offered by the popular service."While many of Rent the Runway's longtime brand partners are joining the platform, several larger-scale players are also partnering with the service for the first time, making Rent the Runway more
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