Bad Bunny discusses his reggaeton roots in our latest cover story — here’s an intro to the genre that fueled his rise
in 1998 marked Ivy Queen’s inauguration as the First Lady of reggaeton. “I used to live in New York’s Lower East Side,” says Ivy Queen over the phone from her home in Puerto Rico. “So when I moved back to Puerto Rico, I was coming with all that hip-hop influence. One day I was brought to Carolina to DJ Negro’s house, and next door was his[garage]. I remember walking in to audition, and all the men from the Noise were there recording [the DJ, the root of urban music.
“Now there are two stories to the term’s origins,” DJ Nelson states from a New York midtown studio. “I later learned that Daddy Yankee had mentioned ‘reggaeton’ before in one of Playero’s recordings []. The difference is that when my album is released through one of Puerto Rico’s most famous record stores of the time, Casa de los Tapes, the publicist who worked on the press used the tag[‘This is Reggaeton’].
Now that there was a word to define this rebellious, ever-expanding genre, havoc wreaked throughout the Island as authorities cracked down on theparties. “During those times, merengue and salsa dominated [the mainstream], and suddenly there were tons of kids singing all these barbarities [in reggaeton], so the government got worried and took action,” explains DJ Nelson. “Whoever didn’t know about reggaeton now, knew [due to the media coverage frenzy].
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