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By working with vintage pieces, as well as buying up deadstock fabric and recycling/reusing old clothes , Reformation is helping to change the landscape for second-hand clothing. This year, in addition to its digital trunk show, the brand is bringing the vintage shopping experience to consumers IRL.
Toronto’s own VSP Consignment is partnering with the eco-conscious brand to provide a curated selection of vintage accessories to compliment the limited-edition, location-specific vintage clothing items that will be showcased at the pop-up. Similar activations will be held across the US in LA, San Francisco, New York and Massachusetts, as well as London.
The Toronto trunk show will take place in Reformation’s Yorkdale store from November 15-17. Blocking out our calendars as “unavailable” now in preparation. We’ll see you there.
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