The 2024 model will go on sale this summer and start at $34,160 with shipping.
Ford Motor Co. is redesigning the Ranger and adding a Raptor performance variant to the midsize pickup for the first time in North America as it seeks to keep pace in an increasingly competitive segment with one of its most popular global nameplates.
Ford resurrected the Ranger nameplate in North America in 2019 and is looking to snap a three-year sales slump in the United States, where the segment-leading Toyota Tacoma outsells it more than 4-to-1. That ratio is 3-to-1 in Canada. Toyota plans to unveil the next-generation Tacoma this month, and General Motors has redesigned its Chevrolet Colorado and GMC Canyon for 2023.
U.S. pricing for the 2024 model starts at $34,160 , while the Ranger Raptor will start at $56,960. Both figures include a $1,595 shipping charge. Canadian pricing hasn’t been announced. For more power, customers can opt for the 2.7-litre V-6, which also powers the F-150 and Bronco. It gets 315 hp and 400 pound-feet of torque.
The exterior of the base Ranger also has been updated to be more sculpted and angular than the current model, incorporating the"c-clamp" headlight and grille designs found on larger F-Series products. Designers said customers, especially in global markets, asked for more evidence that the product was part of Ford's larger truck family.The Ranger interior has been updated with larger screens. An eight-inch digital cluster is standard, although customers can opt for a 12.
The Ranger will borrow a number of popular features from Ford's other trucks, as well as its Bronco SUV, including second-row underseat storage, fold-flat rear seatbacks, exterior zone lighting and a built-in ruler and bottle opener in the bed.
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