Here's what you need to know about Reddit's IPO: Via ForbesAdvisor
If only crafting a voguish social media platform were enough to become a profitable company, let alone a good investment. To really rake in the big bucks you need to have a dominant position, one that is still far away for Reddit.
Judged by daily active users, Reddit remains in the minor leagues. The more than 50 million daily active user figure from January 2021 compares to nearly 200 million daily active Twitter users in a similar period, while Facebook counts its daily active users in billions. In fact, roughly two-thirds of all digital advertising is consumed by Amazon, Google and Facebook, according to eMarketer. This dominance is causing platforms more popular than Reddit to struggle.
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