Considered to be the richest man in Austria, the entrepreneur built a global empire around the energy drink Red Bull.
On his business trips to Asia, he got to know the market of energy and stimulant drinks, which at the time were still completely unknown in Europe and the US.Advertisement
The bubbly, carbonated, sweet drink, whose taste is described as similar to that of gummy bears, rose to become the global market leader after a difficult market entry.Mateschitz was the founder and owner of Red Bull Racing, a Formula 1 racing team based in Milton Keynes.
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