The artists being honored at the 2019 BBWomenInMusic event broke music records, pushed the boundaries of genre & reshaped the narrative around female artists' role in music
Megan Thee Stallion
earned more than 327 million YouTube views, hitting her peak daily videos on Sept. 4 -- the day after the debut of her “Hot Girl Summer” music video -- when views reached up to 5.9 million in a single day. And the music video for ’s motivational breakthrough hit “The Joke” has raked in more than 4 million views, in part thanks to a spike in views after her performance of the track at the Grammy Awards in February.
Lewit says that YouTube’s slate of programs to lift up both emerging and established artists -- including its Artist Spotlight mini-doc series, Artist on the Rise program for emerging artists, Foundry indie artist development program, original content series and YouTube Premieres -- have also been key to helping female acts rise on the platform.
This year, YouTube partnered with more than 50 female artists around the world through these programs, and Lewit says that promoting a diverse roster of artist participants is top-of-mind. “Inclusion and diversity are important to me, so whenever we look across our programs, it’s certainly something that gets considered,” she says. “We’re working with artists [who are] on the rise, and we believe we can propel them to the next level.
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