For many women (including, reportedly, Meghan Markle), the secret to smooth, shiny hair sits at the end of a keratin treatment
Photo: lambada/Getty Images/Vetta For many women , the secret to smooth, shiny hair sits at the end of a keratin treatment. The de-frizzing process is more popular than ever, but can you afford it? What does it actually do, and how long will it last? There’s a lot of mystery surrounding keratin treatments, so the Cut created a handy guide to explain it all.
Can you walk me through the process? “The length of time it takes to do a keratin treatment depends on the formula the stylist is using, as well as your hair texture, and how much hair you have,” explains hairstylist Ansen Gurgov. Expect your salon visit to last anywhere from two to four hours. When you arrive, your hairstylist will first wash your hair.
Can I do this at home? Technically yes, but don’t expect salon-results. You’ll first need to buy the right products — do not buy professional-grade ones for home use, since they need an experienced operator to apply safely. Many treatments contain the word “keratin,” but that doesn’t automatically make them “keratin treatments.” All hair is made up of “keratin proteins,” so keratin-named products aren’t rare. To get the best experience at home, look at the products’s ingredient list.
It’s much better to seek formaldehyde-free treatments. Some claim they are not as brilliantly effective and long-lasting as the formaldehyde formulas, but they are much safer. Look for straighteners containing glyoxylic acid, suggests Josh and Kusero. “Goldwell’s Kerasilk Keratin Smoothing Treatment uses it as the active ingredient, which is perfect because it doesn’t turn into a formaldehyde gas once heated with a smoothing iron,” explains Josh.
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