RCN, a cable and internet provider available to about 1 million homes in Chicago and the suburbs, is rebranding as Astound Broadband.
RCN, a cable and internet provider available to about 1 million homes in Chicago and the suburbs, is rebranding as Astound Broadband, joining co-owned regional services such as Grande, Wave and Digital West under the new national banner.
Astound declined to say how many subscribers it has in the Chicago area between RCN and WOW!, but the company plans to launch an aggressive marketing campaign in Chicago to introduce the new name and lure new customers, McKay said. [Most read] Chicago Public Schools to welcome kids back Wednesday — but reopening deal must pass one more union hurdleMeanwhile, cable and telecommunication companies added nearly 2.7 million broadband subscribers through the first nine months of 2021, according to MoffettNathanson.
The WOW! acquisition brought in thousands of new customers from Rolling Meadows to Naperville, in the south suburbs and the city. Astound is looking to build out its broadband infrastructure in those markets to reach unwired apartment buildings and “underserved subdivisions” that WOW! did not connect, McKay said.
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