Broken promises and unrealistic expectations have been part of college football recruiting for as long as coaches have been pitching their programs in living rooms across America.
that support their athletes, though they can’t directly raise funds. That easily allows recruits to identify the collectives most closely associated with the schools pursuing them.“They can reach out to us. Frankly, I avoid those conversations because it’s such a fine line between sharing information and enticement,” said Gary Marcinick, president and CEO of Cohesion Foundation, an NIL collective that works with Ohio State athletes.
Caspino said the Rashada/Florida situation is indicative of systemic problems with NIL and recruiting. Lawrence also said the reality behind the rhetoric is that most collectives are not funded well enough to meet the demand for NIL deals.Todd Berry, the executive director of the American Football Coaches Association, said coaches worry about collectives dictating what players they can recruit.
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