Rakuten launches NFT marketplace to capitalize on growing adoption in Japan

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Rakuten launches NFT marketplace to capitalize on growing adoption in Japan
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Japan embraces NFTs. E-commerce giant Rakuten spotted considerable business opportunities thanks to wide nonfungible token adoption in the country, leading the firm to launch its own NFT marketplace.

The firm initially revealed its plans to launch a proprietary NFT marketplace in 2021 amid the growing popularity of nonfungible tokens worldwide. According to Rakuten, the NFT marketplace also hosts a platform that allows intellectual property owners to create their own websites for issuing and selling NFTs.

Cointelegraph contacted the Rakuten team for further information on the development, and this story will be updated as more details become available. With a population of over 126 million and a renowned pop culture that includes anime and manga, many people

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